about the book...

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 “Even more inspiring than The Go-Giver!” –Malcolm Boyes, former producer of Entertainment Tonight 

“The 7 Secrets of Neuron Leadership is a powerful examination of how the mind can work to ignite leaders to lead themselves, their families, their teams, and their organizations. W. Craig Reed masterfully blends the research, powerful examples and stories, and interviews into a leadership masterpiece that is sorely needed.” – John Mattone, Bestselling Author, #1 Authority on Intelligent Leadership, World’s #2 Ranked Executive Coach

“The 7 Secrets of Neuron Leadership uniquely unearths interesting and inspirational enlightenment offered by modern neuroscientists, ancient sages, and top military commanders who are now C-level executives to illustrate what separates great and revered leaders from the rest of the pack.”  – Gordon R. England, former Deputy Secretary of Defense, Homeland Security, Secretary of the Navy

“The 7 Secrets of Neuron Leadership threads together a decidedly unique outlook on leadership that transcends the simplistic, shopworn, circular debate as to whether leadership traits are genetic or developed.  In this work, a wholly different, more informed outlook emerges.”  – Sean O’Keefe, former NASA Administrator (CEO), Secretary of the Navy

“The 7 Secrets of Neuron Leadership is the new millennium’s The Seven Habits of Highly Effective People. If you want to improve your ability to lead teams, start by reading this book today.” —James Rollins, #1 New York Times bestselling author of The Seventh Plague.

“The 7 Secrets of Neuron Leadership by W. Craig Reed is a thought-provoking and insightful book with good tips and tools that will help readers understand why some leaders succeed and others fail, and why it is important for all leaders to be a role model and transform hearts and minds.” —Mamta Madhaven, Readers’ Choice 5-Star Review

The 7 Secrets of Neuron Leadership: What Military Commanders, Neuroscientists, and the Ancient Greeks Teach Us About Inspiring Teams offers insightful and unique new perspectives on team leadership that have been proven over the past decade across 500,000 professionals and 50,000 organizations worldwide. W. Craig Reed leverages more than two decades as a business executive and consultant for some of the world’s most successful firms to deliver an inspiring, informative, and often humorous journey that combines the latest neuroscientific leadership research with ancient Greek wisdom and proven leadership tactics employed by C-Level executives and top military commanders.

Some of the leaders interviewed for this award-winning book include a former Deputy Secretary of Defense, NASA Administrator (CEO), Secretary of the Navy, Vice Commandant of the Coast Guard, 3-Star Generals, Navy SEAL officers, CEOs, CIOs, CMOs, and executives from leading firms like Alaska Airlines, Amgen, Gold’s Gym, HP, Huntington Ingalls, IBM, Oracle, Starbucks and many others.

If you loved The Go-Giver, you’ll be touched by inspirational stories from military leaders who reveal battle-tested leadership insights. If you raved about The Seven Habits of Highly Effective People, you’ll learn how to motivate teams to perform at their best by using seven astonishing secrets about Mirror Neurons and Aristotle’s Persuasion Model. And if you’re a fan of The One Minute Manager, you’ll discover that it takes less than one minute to foster trust and improve productivity by raising your team’s oxytocin and dopamine levels.

The Foreword is written by Gordon R. England, former Deputy Secretary of Defense and Secretary of the Navy.

The latest research validates that improving your team’s leadership abilities can dramatically improve performance and revenue. Likewise, ignoring this critical need can have serious consequences, including:

• 44% lower company revenue (Gallup)
• 50% less employee productivity (Gallup)
• 67% of employees are disengaged (Gallup)
• 81% of workers rate their boss as bad or average (Barna Group)

Dozens of books have been written about team leadership, yet most organizations still experience serious leadership issues. In fact, only one in five workers give their leader high marks. Hundreds of authors and experts have claimed to possess the golden key that unlocks the secret to solving this dilemma. Virtually all of them offer mountains of research, knowledge, and recommendations, but they also require adopting entirely new habits and ways of thinking. Doing so is difficult if not impossible when so many other priorities vie for a leader’s time and energy.

The 7 Secrets of Neuron Leadership solves this problem by offering a seat next to a select group of renowned neuroscientists, decorated military commanders, and successful business leaders who share their insights on building high-performing teams.

For current or aspiring team leaders, this book offers startling new ways to train your brain by allowing you to better understand how your mind works considering recent neuroscientific discoveries. It also provides insights from dozens of top military commanders who have led small teams in some of the most demanding and dangerous environments imaginable. Many are now CEOs or senior executives with large firms. Finally, it reveals ancient wisdom passed down from the Greeks that can improve your ability to lead teams with passion, compassion, and love.

With this informative, revealing, and often humorous reference, you can learn how to:

• Raise someone’s oxytocin and dopamine levels to dramatically improve trust and productivity.
• Use Mirror Neurons to impart the right leadership examples for others to emulate.
• Raise GABA and serotonin levels to reduce stress and improve rational problem-solving.
• Use SEAL Team tactics with a Neuron Decision Matrix to better plan and execute.
• Leverage the seven forms of Greek love to improve morale and team productivity.
• Adjust your leadership style to specific Neuron Profiles to better communicate and motivate.

The 7 Secrets of Neuron Leadership delivers a comprehensive roadmap to becoming a revered team leader who communicates, educates, and motivates far beyond the rest of the pack. Through in-depth explanations illustrated with clarifying examples and expert research, you’ll be guided through each of the seven neuron leadership principles and provided with unique and powerful templates, tools, and instructions that can help transform the way you lead teams.

W. Craig Reed is an award-winning sales, marketing, and leadership consultant and executive coach and the New York Times bestselling author of eight books, including the critically acclaimed Red November. He is also a former U.S. Navy submariner, special operations photographer, and submarine diver. Reed has provided executive consulting and coaching for Adobe, Apple, Avnet, Booz Allen Hamilton, Cisco, HP, IBM, SAP, Symantec and dozens of other firms. His Neuron Principles have been successfully adopted and proven across more than 500,000 professionals and 50,000 organizations worldwide. Reed was a former vice president and board director for the Silicon Valley American Marketing Association and is the co-founder of the Us4Warriors Foundation—San Diego County’s #1 Veteran’s Non-profit. Proceeds from his books benefit this foundation.

5-Star Review By Mamta Madhavan for Readers’ Favorite

“If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.” — John Quincy Adams. The 7 Secrets of Neuron Leadership: What Top Military Commanders, Neuroscientists, and the Ancient Greeks Teach Us about Inspiring Teams by W. Craig Reed is a thought-provoking and insightful book with good tips and tools that will help readers understand why some leaders succeed and others fail, and why it is important for all leaders to be a role model and transform hearts and minds. This book is an eye-opener and will help everyone understand the importance of learning to lead with courage, integrity, and a heart filled with love. 

“As we all are aware, the world is in desperate need of leaders with desire, vision, and courage to lead people towards new beginnings where teams are empowered and individual talents are respected. This book helps readers to understand how minds work, and the author shares good techniques from many top military commanders and CEOs that are inspiring and encouraging to readers. The author’s approach to a relevant topic is methodical, extensive, and detailed, and that makes it easy for readers to comprehend what he intends to convey. 

“This book will help readers reflect, and will give them a different perspective on how to activate the leadership qualities within them in a positive way. The wisdom of the ancient Greeks coupled with personal stories and experiences make this book an interesting read. The author’s way of discussing the topic in a simple manner makes it easy for readers to understand the concept and to use it when required.”

Published in October 2017 by Wiley & Sons

QUOTES FROM THE BOOK:

“A leader’s most important principle is integrity. You must demonstrate that you intend to live by the same rules you impose on others. If your integrity is compromised even once, it can never be regained.” –Sean O’Keefe, former NASA Administrator (CEO) and former Secretary of the Navy

“President Eisenhower once said that ‘the supreme quality of a leader is unquestionable integrity.’ Being highly ethical in everything you do is critical because your team will reflect the examples you set.” –Gordon England, former Deputy Secretary of Defense and Secretary of the Navy

“Regardless of rank or position, trust is earned; it is not given .It must be demonstrated every day, and it only takes an instant to lose it.” –Bob Wood, Lieutenant General (3-star), U.S. Army (Ret), Westpoint graduate

“The Girl Scouts’ touchstone values are courage, confidence, and character, and all leaders should aspire to and practice these principles daily.” –Jo Dee Jacob, former CEO, Girl Scouts San Diego, CAPT, USN (Ret)

“As leaders, we need to create an inclusive culture and environment where everyone can do their best work and where the least empowered person confidently contributes.”  –Mike Petters, CEO, Huntington Ingalls Industries ($7B shipbuilding firm), U.S. Naval Academy graduate, submarine officer

“As an aspiring leader, you need to act with passion and purpose and behave as if it’s your own money and reputation that’s at risk.” –Sangita Woerner, Vice President, Marketing, Alaska Airlines

“Leadership has never been more important than it is right now. Motivating and directing people today demands the highest level of skill and dedication.” –VADM Charles Michel, Vice Commandant, U.S. Coast Guard

“Your team will sense your passion and commitment, so it must be genuine. If you are not genuine, you will lose your team’s trust.” –Peter Daly, CEO, U.S. Naval Institute, VADM, USN (Ret)

“SEAL Teams excel in extremely complex and high-risk environments because we ensure common understanding in a defined Commander’s Intent, and then empower aligned decision-making at the lowest level possible. Corporate leaders can also drive agility and performance in their companies by better aligning their people and teams to their mission.”  –Jason Booher, CEO, Northwest Harbor Solutions, US Navy SEAL LT (Ret)

“Any customer or other stakeholder relationship built on anything other than trust and respect is unstable – It’s a relationship of-the-moment that will not support long-term value creation.” –Malcolm Avner, Business & Leadership Coach, Founder and Chairman of Conscious Capitalism San Diego